Lumo Bodytech Partners with PUMA to Provide Best-in-Class Product

We are excited to announce today our partnership with PUMA, a leading sports performance company, to introduce a new PUMA product powered by our artificial intelligence motion science coaching platform.

Our MotionScience Platform, a deep and full-stack technology architecture equipped with AI and machine-learning capabilities, currently power two of our proprietary products: Lumo Lift, a posture and activity coach, and Lumo Run, an innovative coaching platform and device for runners. We recently announced data that demonstrated that the AI-powered coaching model used in Lumo Run helps runners run faster, farther and more efficiently. Now, in collaboration with PUMA, Lumo is expanding their MotionScience capabilities to extend to a new kind of product.

“Lumo and PUMA have a shared vision for building a new cutting edge AI product and we’re thrilled to provide this solution to people all around the world,” said Monisha Perkash, CEO and Co-founder of Lumo Bodytech. “We’re also excited to expand our Lumo MotionScience Platform to build next-generation capabilities for PUMA’s market-leading sports performance products.”

The partnership, lead by the PUMA Innovation Team, is a natural, strategic move towards the next-generation of future connected health and fitness products that go above and beyond a simple tracker and into an AI-powered real-time coach that provides deep insights into human movements.

We recently announced the general availability of the Lumo MotionScience Platform, ushering in the future of personalized feedback technology for third-party partners. The Lumo MotionScience Platform, designed by engineers from Stanford University, offers access to unique algorithm models that can track a myriad of human movements and provide a wide spectrum of biomechanical insights relevant to various industry applications, while offering actionable feedback to promote behavioral change for healthier habits.

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How AI is Shaping the Future of Technology and Sports Performance 

Artificial Intelligence, or AI, is all the rage now. With leading innovations like Google DeepMind and Apple’s personal assistant engine Siri, AI technology is quickly finding its way into household devices and technology to further enhance interactions.

One application of AI that is particularly applicable to the healthcare and sports market is this idea of real-time feedback using AI for injury prevention and performance enhancement. Coupled with deep, enriched data on human movement, this allows users to get immediate and actionable feedback on their body mechanics, even those invisible to the human eye.

The take away? Data alone is never enough; successful products that are adopted, used, and loved by people need to address the “so what?” of any given problem.

This is precisely why we created Lumo Run, an award-winning running wearable that helps runners run faster and farther with less risk of injury through form coaching.

 

Why Running Form?

Proper running form is critical, as it minimizes wasted energy and the risk of injury. When you run in poor form, the body experiences biomechanical inefficiencies, often leading to injury. Researchers have found that running with correct biomechanical form lessens the risk of running related injuries.

For example, according to a study done by the University of Wisconsin-Madison, an increase in cadence can significantly reduce the likelihood of knee pain and iliotibial band syndrome. In a separate study, researchers found that gait retraining, while using visual cues, decreased knee pain in their participants.

 

Lumo® Run User Data Study

In a dataset based on 8 months worth of data and containing roughly 27,200 runs from thousands of customers using Lumo Run, 97% of users improved their running form within their first three runs. In an additional data set containing 22,600 runs, we found that: 82% of men and 76% of women improve in distance and/or pace.

 

In Forbes’ recent article announcing this news, contributor Andrew Karcz notes: “But what about all this new data – do you really need yet another app to keep track of your workouts? Lumo Bodytech is working on that, partnering with other run and fitness platforms. Their goal, ultimately, is to “be where the runners are; to help everyone move better and prevent injuries,” reinforcing again, the importance of addressing the “so what” for products to thrive and succeed in this crowded marketplace of trackers and apps.

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Lumo® Run is now available for partners and businesses to integrate and customize into existing or future products to offer a unique proven running solution to their customers. 

 

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