Here’s Why We’re Convinced Pokemon GO Is Secretly a Health App

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For years, the health and wellness industry has tried to encourage people to get out, move around and log their daily steps. Whether it’s through leveraging technology to track steps and activity or through logistics type services to help make working out easy and fun, companies like Fitbit, Moov, JawboneClassPass, and even Apple Health have all advocated for healthy living through daily exercise and activity.

At Lumo, we decided to focus on correcting sedentary posture in the hopes that: if you’re going to sit, we can at least help you sit well. That being said, the human body was built to move, so our core belief, first and foremost, is that your best posture is your next posture… in other words, we want you to move! The benefits of getting up and moving around extend far beyond just the calorie count and effects everything from productivity and stress levels, to weight-loss and muscle strengthening.

(The next step after getting up and moving is to move well; which is what our second product Lumo Run is all about. Check it out!) 

However, despite the wide adoption of fitness trackers and repeated reminders from doctors and experts, the majority of Americans still don’t reach the recommended 10,000 steps a day and average out at around 5,000. The reason? Behavior change is hard. 

Unless, of course, it’s for Pokemon.

The (simplified) objective of the Pokemon Go app is to collect all different types of Pokemon to move up the trainer ranks. Using the phones GPS, the GO app populates a map of your area to allow you to spot, capture, and collect Pokemon in real-time. In addition to catching your beloved Pokemon characters, the game also encourages ‘trainers’ to make frequent stops at Pokestops (designated landmarks) to collect useful items like Pokeballs and lure modules (30-minute ‘lure’ to attract Pokemon to your area), collaborate with other users to battle at Gyms, and hatch Pokemon eggs by walking the prescribed distance (ranges from 2km to 10km).

What’s got health-advocates like us excited is that since the release of Pokemon Go in early July, there’s been an upward swing in the amount of daily physical activity across a wide mixture of demographics. Walk around outside and you see swarms of people — be it the cool kids from the block to nostalgic young adults, the techies of Silicon Valley to nationwide gamers; even parents — playing the comeback game of the year. Since the objective of the game is to explore around your city looking for rare Pokemon, users are spending extra time outside traveling on foot (or in some cases, bikes) to literally go the extra mile to catch ’em all.




There’s a mental and social benefit to this, too. In addition to the physical activity that you get from participating in Pokemon GO, the majority of this hunting takes place outdoors where you get a nice dose of vitamin D and fresh air — a definite upgrade from treadmill walking or elliptical machines at indoor gyms. Socially, the upside is that as you run into other players on the street — whether at Gym venues or at Pokestops — promoting face-to-face conversations and interactions between people with similar interests that may have traditionally taken place online if it were any other gaming app. Did someone say new BFF

As posture and movement experts, however, one of our favorite features is the augmented reality feature of the app where it activates the phones camera to make it look as if the wild Pokemon you just encountered is in front of you in real life. The beauty of this feature is, to successfully catch the Pokemon, you have to hold your phone out in front of you to see the Pokemon in sight, helping players to come out of their text-neck comas and periodically release some tension in their lower necks.



Our only reservation at this point is the Pokemon-horror stories we hear of people accidentally walking off cliffs or into traffic. Perhaps in their next release, Niantic will come up with some clever way of encouraging users to hold up their phones and look up the entire time.

But for now, we’re impressed, Pokemon GO….

Related: How to Stay Safe While Playing Pokemon Go


Ready To Lift?

Stay in Good Posture while Hunting For Pokemons with Lumo Lift

Lumo Lift is a small lightweight wearable that tracks and coaches you on your posture, as well as tracks daily activity, such as steps taken, distance traveled and calories burned. Compatible with iOS/iPhone, Windows desktop and select Android devices. Free shipping, 30-day money back guarantee and 1 year limited warranty.



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Ellie Kulick

About Ellie Kulick

Ellie specializes in all things content and communications at Lumo BodyTech. Her passions are in tech, writing and in health. She loves to create and share content that is useful and easily digested by the reader. BS in Psychology, Northeastern University. Find Ellie on Twitter.


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